Kristen Cusumano is an experienced music marketer and advertiser with a proven track record of driving artist growth and release consumption. She currently works on the music marketing team at SoundOn, TikTok’s music distribution offering, where she executes campaigns across digital platforms to accelerate stream growth. Prior to TikTok, she worked at The Orchard as the Associate Director of Advertising where she worked across an array of artists to strategize efficient paid media campaigns.