Director, Label Management: The Orchard

Alyse Vellturo is a Brooklyn based artist, producer, performer, and executive. By day Vellturo is a Director of Label Management at The Orchard, Sony's independent distribution leg; she was named one of Billboard's Pride Power Players in 2021. By night, Vellturo goes by PRONOUN, an alias she performs and releases music under that has garnered support from Pitchfork, The New York Times, Billboard, and many others.